Digital Digest
Businesses everywhere are realizing the immense power of online video advertising. And there’s no more effective way to advertise with video than on Google’s video channel, YouTube, which has been around since 2005. It’s tough…
Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans….
The path from sales prospect to new customer can often feel like a long and winding journey. In between your customer’s initial contact with your company and the final purchasing decision, many smaller marketing interactions,…
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By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…
At the start of this year, Facebook announced an update to its News Feed algorithm, proclaiming that it wanted to give more priority to posts from friends and family that “spark conversations and meaningful interactions…
