Digital Digest
Forecasters are predicting 2018 could be a record year for political ad spending, with hundreds of congressional and gubernatorial races likely to push advertising totals into the billions of dollars. With a rapidly changing political…
In mid-February, Google launched an ad blocker in its Chrome browser that would block certain low-quality ads like flashing ads, pop-up ads, large animated ads, and others from appearing on websites. It’s part of Google’s…
Two of the key measuring sticks for advertisers running online ad campaigns are click-through rates and view-through conversions. Of the two, view through conversions are more important to advertisers, yet both metrics are used interchangeably…
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Is yours one of the three million businesses that advertise on Facebook? The social media giant has a lot of ad power, not just because of its expansive reach, but because Facebook gives marketers the…
When it comes to social media advertising, many brands turn to Facebook. It might be one of the oldest social channels, but its audience continues to grow, with two billion users worldwide in 2017. Facebook…
How do you track your inventory? To succeed in ecommerce, you have to know what you have available to sell, and what you don’t. To track your inventory, many brands utilize an inventory feed. What’s…
