How Precise Advertising Drives Priorities to Purchases

The Right Message to The Right User at The Right Time

Adtaxi’s methodology merges relentless focus with its clients’ real-world understanding of how their customers make purchasing decisions. By anticipating where customers are likely to be online as they proceed through a purchasing decision, Adtaxi clients meet customers at each stage with relevant information: the right message to the right user at the right time – in the right location and on the right device.

We take a data-driven approach to marketing, and reverse-engineer custom digital marketing solutions based on each client’s unique challenges, – Chris Loretto, EVP of Digital

Every business is different, and we take the time to have the right conversations with each potential client to understand their target customers and business objectives.

Real Time Bidding

So how is this done? At Adtaxi we specialize in Real Time Bidding (RTB), and using our proprietary algorithmic optimization process called Magellan.  We’re constantly evaluating our bids based on predicted benefit to the campaign.

Magellan

Learn more about Magellan and read the white paper that covers the metrics with meaning, how to give your campaign momentum, driving customers and how to stay ahead of the curve.