Digital Digest
Featured Articles
Programmatic advertising automates spending and helps determine the types of ads that run and where they’re placed, which all gets done using cutting edge technology like artificial intelligence (AI). Sounds great, right? But there seems…
Artificial intelligence, machine learning, and predictive modeling offer a clear path for digital marketers to deliver personalized service efficiently and with ever-increasing reliability. But they’re not the same thing. Here are the differences, and how…
Artificial intelligence (AI) is changing the way marketers see interactions with consumers. It’s becoming the way for products and processes to work smarter with more data and less human intervention. Put simply, AI is “intelligence”…
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