Digital Digest
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
Microsoft Ads recently gave its webmaster guidelines a major refresh for the first time since 2012, providing digital marketers and SEO experts with a new set of opportunities on an often-underutilized platform. While many advertisers…
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Search platforms are expanding beyond traditional keyword searches to include more visual components to boost ecommerce. While some of this transition can be explained by months of COVID-19 precautions forcing more people inside and pushing…
Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
Facebook Lets Creators Host Paid Online Events Facebook took another step this week in helping small businesses and creators who are struggling with social distancing restrictions by allowing them to monetize their content. Page owners…
