Digital Digest
There are more than 1.3 million lawyers in the U.S., each facing a familiar marketing challenge: attracting new business in a competitive industry. While company websites, sponsorships, seminars, and more traditional marketing are perceived as…
Listening to your audience has always been important. Now there are new ways to gauge consumer and brand reputation beyond data. Social listening allows brands to analyze conversations and trends about themselves and the competition…
The COVID-19 pandemic threw the world a curveball this time last year, requiring entire industries to adapt faster than ever before to keep up with consumer needs while working from home offices under uncertain circumstances….
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When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Brand Perception Think of your favorite brands (besides your own, that is). How do you perceive them? What are your customer expectations when you think about them? What gives you a positive perception of them?…
Artificial intelligence is now playing a greater role in capturing and developing relationships with consumers, and machine learning is one field of AI that has marketing potential to harness. To truly understand machine learning’s potential,…
