Digital Digest
Featured Articles
A common digital advertising strategy is to create pay-per-click (PPC) campaigns or paid search. This is when a business pays a certain amount to the group hosting the ad each time someone clicks on their…
A/B testing, or split testing, is an essential strategy for marketers to identify the most effective digital assets for engaging audiences and driving conversions. By comparing different variations of emails, ads, landing pages, and more,…
Today’s consumers are more informed than ever. With just a few clicks, they can compare prices, read reviews, and learn from other buyers before making a purchase. To stand out from competitors, businesses must deeply…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The majority of marketers—87%—admit their companies aren’t fully leveraging their data. Research shows that only 47% of businesses feel they can effectively compete using data and analytics, and a mere 26.5% have successfully built a…
Use market research to gain a competitive edge during the post-holiday season. By understanding your customers’ behaviors and market trends, you can craft strategies that make the most of opportunities like gift card redemptions, returns,…
A successful paid social ad speaks directly to its target customers on a level they can trust. Of course, this is only possible if marketers know who that target customer is — and how they…
