Digital Digest
Pandora Is Playing Off Your Emotions For most, listening to music is an emotional experience. Songs can be encouraging for a workout or comforting after a long day at the office. Pandora is tapping into…
Big Tech Could Be Required To Reveal Your Data With ongoing scrutiny of how big tech handles user’s data, specifically Google and Facebook, new legislation was introduced this week which could require companies to face…
Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm. Research shows 98 percent of marketers believe personalization advances…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
To reach customers, a generic email, text, or Facebook ad won’t cut it. Today’s customers have high expectations. They expect personalized advertising that’s relevant to their lives, and they are willing to help make that…
Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…
