Digital Digest
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Navigating the competitive world of ecommerce and retail requires more than just great products; it demands precision, adaptability, and a data-driven marketing approach. That’s where tools like Google’s Smart Bidding and Performance Max (PMax) campaigns…
Around 5.17 billion people in the world use social media, and businesses that can keep up with trends have the potential to reach hundreds of thousands, millions, or more of these active audience members. As…
Personalization is key to reaching your target audience, converting leads, and making sales, which is why 97% of companies deliver personalized experiences. Still, personalization has the potential to backfire when it comes to privacy. Gathering…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Customers go through a journey before they decide to purchase a product or service from your brand. They start with identifying a problem they have, and that begins the process of getting familiar with brands…
Ecommerce is on track to surpass $6.4 trillion in revenue by 2029, with online sales set to make up nearly a quarter of all global retail by 2027. By this year, an estimated 2.77 billion…
Marketers ask many of the same questions with each new campaign; who are we trying to reach? What do we want them to do? Which channels are best suited for communicating those messages to that…
