Digital Digest
Pandora Is Playing Off Your Emotions For most, listening to music is an emotional experience. Songs can be encouraging for a workout or comforting after a long day at the office. Pandora is tapping into…
Businesses of all sizes know they need an engaging messaging to stand out in the hustle and bustle of the holiday season. With shoppers being heavily influenced by a brand’s social media presence, marketers are…
Chatbots are the automated assistants and conversation tools that pop up on various sites to lend potential customers a hand. In a fast-moving age where people require instant answers and demand ever-increasing levels of engagement…
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Facebook has announced that large-scale changes will be forthcoming for certain Facebook advertisers as a result of a settlement in March of this year with the American Civil Liberties Union (ACLU) and others about Facebook’s…
YouTube Adds Options For Advertisers This week, YouTube improved video ad capabilities with the announcement of Video reach campaigns, helping marketers create a more efficient way to push brand awareness goals on the platform. Advertisers…
No matter the sport, one thing is certain — fans are passionate, emotional, and not afraid to be heard. Sports marketing has undergone a transformation in recent years as more fans use social media while…
