Digital Digest
Basketball viewing during the March tournaments used to be restricted to only the game(s) that were playing on cable at the time. Now, fans have the ability to watch multiple games on various devices while…
To succeed in today’s marketing world, personalization is crucial. Research shows 84 percent of customers say being treated like an individual and not a number is important to winning their business, according to Salesforce. To…
To reach customers, a generic email, text, or Facebook ad won’t cut it. Today’s customers have high expectations. They expect personalized advertising that’s relevant to their lives, and they are willing to help make that…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Brand Perception Think of your favorite brands (besides your own, that is). How do you perceive them? What are your customer expectations when you think about them? What gives you a positive perception of them?…
Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…
It may not be Facebook or Instagram, but Snapchat has its rightful place in the marketing arena. This may be especially true when it comes to brands’ engagement with millennials. From the app’s simplicity and…
