Digital Digest
Snapchat Develops Its Own Mobile Network Snapchat made a big announcement on Thursday about plans for a Snap Audience Network, its own mobile ad platform with targeting across various apps. The initial launch will be…
Streaming Video Exceeds Cable Subscriptions For the first time, video streaming service subscriptions surpassed cable, jumping up 27% to 613 million subscribers last year. The shift is attributed to the consumers being drawn to services…
Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm. Research shows 98 percent of marketers believe personalization advances…
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Hastags are now a normal part of social media activity but you may be wondering how you can leverage them for business. When used strategically, hashtags hold an amazing power to reach large audiences and…
No matter your target audience, spring break is an excellent time for brands to get in front of their consumers. With college students spending an estimated $1 billion on spring break every year added to…
Basketball viewing during the March tournaments used to be restricted to only the game(s) that were playing on cable at the time. Now, fans have the ability to watch multiple games on various devices while…
