Digital Digest
The key to a successful digital marketing campaign is consistently delivering engaging content while avoiding ad fatigue. Retargeting helps advertisers strengthen their connection with users who have previously interacted with their brand. However, with privacy…
Which metrics are best for comparing a brand’s content with that of its competitors? Alongside key brand metrics like click-through rates (CTRs) and page rankings, search marketing visibility scores are essential. They quantify how much…
Too many ads can feel like a clingy friend—overbearing and annoying. When your marketing strategy relies heavily on ads that aren’t helpful, informative, or relevant, your audience can suffer from ad fatigue. This desensitization means…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
In a move that has caught the digital marketing world by surprise (or perhaps not), Google announced it will not phase out third-party cookies in its Chrome browser. This announcement, which diverges from the anticipated…
Vivid images likely snap to mind when envisioning iconic Digital Out-of-Home (DOOH) advertising: Times Square alight with its shifting, building-sized displays; the heart of the Las Vegas Strip in all its chaotic glory; maybe even…
With the ability to write human-like replies in mere moments, the increasingly popular ChatGPT tool is reshaping digital marketing as we know it. Its full potential is still unfolding, but it’s clear that it could…
