Digital Digest
Today’s digital media advertising opportunities are more niched, numerous, and fragmented than ever before. Key target audiences are scattered on streaming TV outlets, online video sites, social media platforms, cable TV and elsewhere. The goal…
Political advertising isn’t just about spending money — it’s about creating a platform for powerful messaging to influence the voting process. Highly specific targeting is also necessary. These factors play a large role in shaping…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Building a successful online audience of loyal brand advocates takes time and insight into demographics. For brands and marketers to attract and maintain loyal followings online, leverage networks, platforms, and marketing strategies effectively. Here are…
Artificial intelligence, machine learning, and predictive modeling offer a clear path for digital marketers to deliver personalized service efficiently and with ever-increasing reliability. But they’re not the same thing. Here are the differences, and how…
There’s been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top…
