Digital Digest
This year has brought with it a number of changes in digital marketing and data privacy. The need for protection of personal information has led several U.S. states to enact comprehensive privacy legislation aimed at…
Whenever the goal of a campaign is to increase brand awareness or overall site traffic, it’s likely you’re going to be strategizing toward the top of the marketing funnel. Targeting users who are not yet…
One crucial step Google is taking in 2023 and beyond is the move toward preserving and protecting user data. Since cookies will soon be a thing of the past, marketers like yourself need to start…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Today’s marketers are accustomed to using data to guide digital marketing campaigns. However, growth marketers take data analysis to the next level by testing new tactics and channels to not only reach more customers but…
There are few areas of business that remain unaffected by artificial intelligence (AI). Marketing teams — and digital marketing teams in particular — have been using AI for the past several years as a tool…
As you build your marketing campaigns and ads, one of the things you may be interested in investing in is programmatic advertising. Programmatic advertising gets your ads in front of your audience through automated ad…
