Digital Digest
GA4 has a lot to offer when it comes to collecting user behavior and conversion data. Among GA4’s most powerful features is the ability to create what Google terms custom “events,” which enable advertisers to…
Improving online data privacy has been a goal of Google for a while, which is why the company developed the Privacy Sandbox initiative. The initiative is just a few months away from implementation and Google…
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
The start of 2023 brought with it a number of changes in digital marketing and data privacy, one of those changes being the introduction of state-specific privacy regulations that will soon take effect. In five…
Online privacy is a growing concern among everyday consumers. As more personal details become available online, the risk of identity theft, fraud, or other nefarious actions naturally rises. While advertisers’ access to private data can…
