Digital Digest
Ecommerce Marketers Are Feeling the Impact of Apple’s Privacy Updates Ecommerce retailers are continuing to feel the effects of Apple’s privacy updates that were rolled out earlier this year. With users now being asked to…
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
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With so much business being conducted online, having a social media presence is a must for brands of all sizes. While social media has become an essential way for businesses to promote themselves, its ability…
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
For all the changes this past year posed to the world of digital marketing, there remain a few cornerstones to every brand’s online strategy. Each business needs its audience, and practically every type of audience…
