Digital Digest
Social platforms like Instagram, Facebook, and Snapchat are uniquely positioned to reach massive audiences while streamlining the conversion process in a relatively new advertising channel dubbed simply “social commerce.” These shoppable social platforms aim to…
Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
Facbook Connects to VDP for Auto In an effort to help drive the way auto buyers research and shop before stepping on the lot, Facebook is enhancing their Automotive Inventory Ads for dealerships. They will…
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Google Is Holiday Ready It may only be September, but marketers are already gearing up for their holiday push. In preparation, Google released new tools this week to help advertisers reach shoppers and maximize revenue…
Facebook Makes Shopping Easier This week, Facebook officially launched a tab within its app for Facebook Shop, which was previously debuted as an upcoming feature in May, as they continue to boost their ecommerce initiative…
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…
