Digital Digest
In just about every realm of business, it’s known that data is the driving force behind every decision. Marketers utilize data to inform campaign performance; product teams use data to inform new product updates; sales…
Google Is Holiday Ready It may only be September, but marketers are already gearing up for their holiday push. In preparation, Google released new tools this week to help advertisers reach shoppers and maximize revenue…
Nextdoor And Walmart Help Neighbors Connect While the world is still grappling with change, many are looking for ways to help, especially within their communities. Nextdoor and Walmart are making it easier for those in…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
In today’s vibrant eCommerce world, shoppers find and purchase products in thousands of different places using multiple devices. Brands that adopt an omnichannel approach know that it is critical to provide consumers more ways to…
Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
