Digital Digest
New Regulations for the New Year With the start of the new year comes more data privacy concerns from lawmakers. In addition to the California Consumer Protection Act (CCPA), which officially went into effect January…
Google Elects for Tougher Ad Policies The political race may be getting more heated between advertising platforms than it is between candidates. On the heels of recent announcements by Twitter and Facebook concerning their political…
Google Steps Up Its Game Google has continuously found themselves a step behind Apple when it comes to wearable technology. In an attempt to win more of the market, Google purchased Fitbit last week for…
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Google, Too Big To Go Unnoticed A major announcement came this week with the opening of an antitrust investigation into Google. The tech monopoly is being scrutinized for their stronghold on the market which is…
Facebook Considers Removing Likes After more than a decade of building its business around likes, Facebook will begin testing removing the count from public view in user feeds. Much like Instagram, the parent company intends…
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
