Digital Digest
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Google Is Listening To Its Users If you are becoming increasingly wary of voice activated in-home devices, then you aren’t alone. The uncertainty around how much the speakers are hearing and where that information goes…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Tech Giants To Face Congressional Hearing Next week, digital tech giants Google, Amazon, Apple, and Facebook will put their competitiveness aside as representatives from each are set to testify before a congressional panel. The companies…
Chipotle Aims For Nothing But Net With Its Burrito Giveaway The NBA finals are about to start and Chipotle is hoping for a slam dunk with its “Freeting” campaign, giving away $1 million worth of…
Google Is Changing How People See Search Online shopping typically begins with a search bar and a product description. Despite increased ease, it still poses its challenges. You can find yourself scrolling through pages of…
