Digital Digest
Back to school shopping has changed significantly in 2020 as compared to previous years. The COVID-19 pandemic has shuttered many in their homes and kept them out of department stores, office supply retailers, and tech…
You’re probably using programmatic in your marketing strategy but what you may not know is that it extends across a variety of platforms including video, Connected TV, and digital audio. Navigating which platforms are best…
Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic advertising, with products ranging from…
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When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
New Regulations for the New Year With the start of the new year comes more data privacy concerns from lawmakers. In addition to the California Consumer Protection Act (CCPA), which officially went into effect January…
Programmatic advertising automates spending and helps determine the types of ads that run and where they’re placed, which all gets done using cutting edge technology like artificial intelligence (AI). Sounds great, right? But there seems…
More than 80 percent of all digital display ads in the U.S. will be purchased this year through automated channels, according to eMarketer. One area that’s exploding with ad spending in this direction is on programmatic…
