Digital Digest
You’ve integrated Google Analytics and AdWords, and created a few conversion goals. Now what? Let your data do the work of evaluating ad performance by defining and monitoring conversion success. Defining Success With Google Analytics…
Optimizing a website for conversion starts with tracking conversions, and that’s where Google Analytics Goals comes into play. Goals helps to measure the important events users complete on your site (such as completing a purchase…
As the most widely used web analytics service on the internet, Google Analytics offers website marketers world-class traffic analysis tools at no cost. While enterprise users may wish to upgrade to the fee-based Analytics 360,…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The path from sales prospect to new customer can often feel like a long and winding journey. In between your customer’s initial contact with your company and the final purchasing decision, many smaller marketing interactions,…
Two of the key measuring sticks for advertisers running online ad campaigns are click-through rates and view-through conversions. Of the two, view through conversions are more important to advertisers, yet both metrics are used interchangeably…
