Digital Digest
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
As the holiday season quickly approaches, so does the need for paid search managers to prepare their campaigns for a successful Q4. Shoppers start researching products earlier each year and if you haven’t started holiday…
Vacant properties are a stress on time and money and the quicker they are filled, the sooner they become profitable. In order to reduce the gap between qualified tenants, you must have a strategic marketing…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
