Digital Digest
Forget “keeping up with the Joneses,” it’s time to keep up with Gen Z. This demographic group aged 11 to 25 are streaming monsters. While we may think of Millennials as savvy digital consumers, Gen…
In 2020, CBD brands saw, and are expected to continue to see, tremendous growth. With public opinion of CBD products changing for the better, marketers have an opportunity to inform and entice consumers to continue…
CBD products are a fast-growing trend unlike anything we’ve seen in a while. They’re seen everywhere — topicals, foods, beverages, oils, makeups, pillows, and more. But marketing platforms haven’t quite kept up with the times,…
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Social channels have become quite buzzworthy as recent developments have further shopified a number of these channels. Facebook launched Facebook Shops; Instagram introduced an entire ecommerce marketplace; and Snapchat further enabled brands with dynamic ads…
The social media marketing playbook changes constantly, striving to keep pace with users whose habits and content preferences never seem to stay static for long. The challenges facing each brand amount to the same simple…
Social media marketing has been defined by Facebook, the universal social media network with over 2 billion users. Other players have made huge impacts as well, like Instagram, YouTube, Twitter, and Tumblr. However, there is…
