Digital Digest
Google Shares Its Thoughts On New Podcast Most marketers are familiar with Google’s extensive resources available at www.thinkwithgoogle.com with industry data and proven case studies. Today, the search giant extended its offerings with the release…
Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
Snapchat’s interactive and fun visual nature has always meant interesting opportunities for advertisers. From holiday-themed promotional filters to app install ad games, Snapchat, with 186 million users, continues to open avenues for advertisers to reach…
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Google Elects for Tougher Ad Policies The political race may be getting more heated between advertising platforms than it is between candidates. On the heels of recent announcements by Twitter and Facebook concerning their political…
Pandora Is Playing Off Your Emotions For most, listening to music is an emotional experience. Songs can be encouraging for a workout or comforting after a long day at the office. Pandora is tapping into…
Most marketers know including social media is a necessity but when it comes down to crafting a strategy, many don’t know where to start. Simply being present on the various platforms isn’t enough. It’s important…
