Digital Digest
Social media is a powerful tool that your brand can use to reach new audiences and build social proof. And because social media is a popular form of entertainment and connection for everyday consumers as…
When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
You’d be hard-pressed to find a marketing plan that couldn’t benefit from a dash of social display advertising in some capacity. Social display ads, or ads drawn from a brand’s active social channels to be…
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While it might seem as though there’s a new social media platform every day, Facebook is still the most popular social media platform among active users. This is important for small businesses because even if…
With new platforms performing well alongside the tried-and-true, social media continues to evolve rapidly on a global scale. Case in point: nearly 4.5 billion people worldwide use some form of social media, and the average…
Facebook made headlines this year with its worst outage since 2008. Despite the multi-hour down time, Facebook remains the most popular social media site with more than 2.7 billion active users — a 12% increase…
