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Unlock the Power of Programmatic Advertising for Your Dealership

Programmatic

Unlock the Power of Programmatic Advertising for Your Dealership

Dawn Paul

Marketing Research Reports to Guide Strategic Business Decisions

Press Release

Marketing Research Reports to Guide Strategic Business Decisions

Jennifer Flanagan

How to Enhance Your Search Marketing Visibility

Blog

How to Enhance Your Search Marketing Visibility

Sheri Cosgrove

Navigating the Shifts in Social Media Advertising

Blog

Jennifer Flanagan

Navigating the Shifts in Social Media Advertising

Over the past year, advertisers faced challenges like changing privacy laws, SEO updates, and economic uncertainties. These factors have reshaped social media advertising. To boost your marketing efforts, it’s crucial to understand how user behavior…

Engaging users is a great way to build a loyal customer base. Today, many people engage users on social media, but if you’re not interested in working with social media or want to place a focus on your own app or website, then there are other ways to reach your audience and get the conversions you want. Creating a user-engagement strategy is essential to keep visitors on your website or app. This requires delivering a high-quality user experience. Here’s what you need to know about user engagement and some ideas for how you can keep people engaged with your content longer. Understanding User Engagement Google defines user engagement as the amount of time someone spends on your app or web page in focus or in the foreground. In Google Analytics, the measurement is taken by looking at how long someone is actively looking at or using your app or website, not just whether or not it’s pulled up or open. In fact, Google Analytics records the session and the time between specific actions such as when: A user navigates to your website or app A user moves the app or webpage to the background/out of focus Tabs are closed or users navigate away to another screen Apps or sites crash When you use Google Analytics, you’ll find your user engagement metrics, including user engagement, average engagement time, and recently active users, and can use that data to improve your marketing efforts. User Engagement vs. Customer Engagement User and customer engagement are like two sides of the same coin. Customers are people who engage with your products and make a purchase, too. Whether it’s online or in person, a customer has to do those two things. A user is different because the term “user” just refers to someone who visits your website. They don’t necessarily have to interact with products or make a purchase to do that. A user can become a customer, and a customer could have been a user (and may be again in the future). You likely know more about customers than you do about users. With customers, you have an opportunity to collect information such as their name, payment details, or demographic information. To engage your customers, you have to build excitement and enthusiasm around your products or services. By doing this, you build your brand and can encourage repeat business. “User” applies to a much wider range of individuals coming to your website, which means you may not have the same amount of data as you would for customers. To engage users, you need to have products, websites, apps, and other services that are appealing to them, so they’ll not only engage with them but also potentially convert to customers. Options To Drive User Engagement Without Social Media Since you know you’re going to be targeting a wide range of users, it’s important to look into strategies that will keep them engaged and coming back to your website. While many people use social media to do that, you don’t always need to have social media to succeed with users. Place a focus on your app or website rather than social media. When a user comes to your website or app, what happens? Do they immediately see the value of your website, or do they quickly “bounce” and head to a competitor? Some ways to encourage users to stay on your website or within your app longer include: Optimizing your landing pages to be user- and mobile-friendly Giving away something for free, such as a free eBook or downloadable content that you can track Creating relevant content on your website or blog to encourage repeat engagement Improving SEO to boost user traffic and get more people to engage with your page to begin with Add images and videos to your site or app Create user feedback surveys Building a loyal customer base hinges on effectively engaging your users. While social media is a popular tool for this, it's not the only option. Optimizing your website or app to captivate users can significantly extend their interaction time with your platform. This increased engagement fosters familiarity with your brand and products, ultimately boosting the likelihood of converting these interactions into paying customers.

Blog

Dawn Paul

Ways To Engage Users Outside of Social Media

Engaging users is a great way to build a loyal customer base. Today, many people engage users on social media, but if you’re not interested in working with social media or want to place a…

Avoiding Potential Downsides To Viral Marketing

Blog

Sheri Cosgrove

Avoiding Potential Downsides To Viral Marketing

For marketers, achieving the status of a household name almost overnight is the ultimate dream. Imagine launching a campaign so captivating and effective that it becomes part of everyday conversation. What could be more exciting? …

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Request A Digital Audit Today
Social Media Algorithms: What Every Marketer Needs To Know

Blog

Rebekah Krieg

Social Media Algorithms: What Every Marketer Needs To Know

Every social media platform uses an algorithm — a collection of rules and data that determine what content is seen by which users, as well as when that information comes up. Each social media platform,…

The Best Times to Post on TikTok

Blog

Rebekah Krieg

The Best Times to Post on TikTok

TikTok, an app designed to share short videos, has become a force to be reckoned with. It’s currently available in over 160 countries and has around 121.5 million American users. Brands love TikTok for its…

Five Things To Avoid in Social Media Marketing

Blog

Olivia Hull

Five Things To Avoid in Social Media Marketing

Social media can boost traffic, increase sales, and build customer relationships. A recent survey found that social media was the top marketing channel in 2023, with most industry professionals using it in their digital campaigns….

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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Social Media

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