Digital Digest
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
Facebook Researches Chatbot Data As Facebook continues their efforts to refine digital storefronts with Facebook Shops, they are also expanding their efforts to understand how to improve the customer experience. Facebook researchers are examining how…
It’s no surprise that politics is getting social. As Americans become increasingly more polarized with their stances, they are also more willing to voice their opinions and seek out like-minded people to discuss important issues….
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Ways Great Content Shapes Your Digital Marketing There’s a reason why the phrase “content is king” holds true today. Quality content allows a company to connect with its audience and strengthen its brand. It has…
Facebook Gives Free Ads to the World Health Organization Facebook is doing their part to spread timely and accurate information about Coronavirus and Covid-19. The company will be giving the World Health Organization (WHO) unlimited…
Kroger Adds Attribution Feature Kroger Precision Marketing, the advertising wing of retail giant Kroger, is looking to utilize customer shopping information in an effort to create more transparency around attribution. Kroger is using a new…
