Digital Digest
Featured Articles
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Roku Helps SMBs Tap Into Connected TV Audiences Roku is expanding its ad offerings by becoming the first streaming TV app available on Shopify. Now conveniently positioned where many small businesses control their ecommerce efforts,…
Compelling video content is always in high demand, and for good reason. In an age of limited attention spans, 72% of customers say they prefer to learn about a product or service through a video….
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…