Digital Digest
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…
Video is among the most trusted tools the modern marketer can employ to draw in and engage with large audiences across digital platforms. As online audiences continue to experience innumerable brands vying for their limited…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
Keeping up with the latest in digital advertising can be busy work, even without a pandemic dramatically changing customer buying behavior across the board. That’s why we decided to look back on the biggest changes to…
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
