Digital Digest
A positive online customer experience is just as critical marketer as any brick-and-mortar storefront. How your brand is perceived impacts every aspect of the marketing process, and with more customers growing increasingly comfortable with online…
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Digital marketers have observed some dramatic changes to customer behavior 2020. In this latest installment of our ongoing end of year review, we’ve highlighted the major shifts in customer search trends and the innovative ways…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Government Lacking Trust for Big Tech The antitrust investigation heated up this week for big tech with Google, Facebook, Amazon and Apple facing the House Judiciary Committee fielding questions concerning details on their operations. The…
YouTube Adds Options For Advertisers This week, YouTube improved video ad capabilities with the announcement of Video reach campaigns, helping marketers create a more efficient way to push brand awareness goals on the platform. Advertisers…
YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…
