Digital Digest
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Facebook’s Outage Is Causing Marketers to Re-evaluate This week, Facebook and Instagram experienced an outage that lasted for hours for reasons that are still unknown. For marketers, the bigger story is what did it cost…
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
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Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…
How many times have you found yourself searching for something you need online, but get distracted — the dog barks, the baby’s crying, maybe even a random thought pops into your head and you no…
January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…