Top Tips To Verify Your Business on Facebook
Digital Marketing
Nov 21
While creating your business’s Facebook Page, you’ve likely seen other pages similar to yours featuring a blue check mark. This symbol was once exclusive to the social media accounts of celebrities and big-name brands, but that’s not the case today. Now, you can simply pay your way to verification.
But should you?
Verifying your business page on Facebook gives you a step up above the competition by proving that you are authentic, have been validated, and aren’t a copycat business. Beyond looking good to customers, having a verified business page also gives you access to troubleshooting support and impersonation monitoring, so you can ensure that your brand remains uniquely yours.
Understanding Meta Verified Subscriptions
Meta Verified subscriptions are paid subscriptions that prove both authenticity and credibility for your business. However, not all businesses qualify for this verification.
To be eligible for Meta Verified, you will need to show that you’re at least 18 years old, located in a country where the service is currently available, and have admin control over a business portfolio in Meta Business Suite. Additionally, ensure that your portfolio complies with Meta’s requirements and is located in a country where Meta Verified is accessible.
Importantly, with your business portfolio, you are limited to how often you can make changes and still apply for verification. To find out more information on these restrictions, go through Meta’s:
–Terms of Service
–Facebook Terms of Service
–Facebook Community Standards
How the Verified Badge Affects Business Owners on Facebook
Meta Verified is a subscription bundle. It gives you a blue checkmark for your profile, which quickly shows users that you are the original account holder for a business. This authentication is a must, particularly in a marketplace where copycat businesses and “dupe” products are commonplace. (If you find you’re a victim and another “business” has popped up with your same logos, posts, or content, you can report the imposter to Facebook. Once you’re verified, you’ll have access to support agents to help you take imposter pages down.)
And, one of the greatest benefits of getting verified comes in the form of supportive audience members. Users love it when businesses are verified because it shows that they’ve gone through the process of creating a business account and proving to Meta that they are who they say they are.
How Much Is Meta Verified?
Meta Verified for Businesses starts at $14.99 per month, which is valid for a single Facebook Page. With the Business Standard plan, you get a verified badge, impersonation protection, and chat and email support. On Facebook, you also get an enhanced profile. In the future, Meta is introducing search optimization, which you can also take advantage of with the Business Standard plan.
Other Meta Verified plans you can upgrade to include:
-The Business Plus plan costs $44.99 per month and includes additional Meta Verified Support, enhanced profiles, featured account services, and links in Reels.
-The Business Premium plan costs $119.99 per month with additional features including employee impersonation protection and custom messaging chats.
-The Business Max plan costs $349.99 per month and includes additional features such as an enhanced profile with up to eight addresses and employee protection for up to five employees. You also get an account review.
Securing verification for your brand may require a modest investment, yet it remains a strategic approach to affirming your business’s credibility. Offering diverse subscription options, verification presents a cost-effective method to enhance your social proof, enabling you to authentically connect with your target audience without straining your marketing budget.
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