Ways Great Content Shapes Your Digital Marketing

Ways Great Content Shapes Your Digital Marketing

There’s a reason why the phrase “content is king” holds true today. Quality content allows a company to connect with its audience and strengthen its brand. It has become a necessity for a long-term, successful digital marketing strategy.

Here are ways great content enhances your digital marketing strategy.

• Builds Trust

Great content and reputation go hand in hand. When consumers read your content, they develop an opinion about you as a brand. The more informative, engaging, and well-presented the content, the better the overall impression. By offering value to audiences,  you become a credible, rich source of relevant information.Building that trust develops brand reputation in the marketplace. 

• Earns Backlinks

High-quality content draws backlinks. It’s also what search engines crawl when they arrive at a site. Backlinks are HTML hyperlinks that point from one website to another. It’s how Google measures authority. Pages with the highest total number of links tend to rank highest in Google’s search results.

• Improves Search Rankings

Content creation is the most effective SEO technique. Business sites that post consistent content have an average of 434 percent more pages indexed by search engines than those that don’t publish. The more content published to your website, the more your site acts as a resource for information for search engines to pick up and drive traffic.

•  Budget-Friendly

 Not only is great content a useful tool for lead generation, it’s also affordable. Content marketing costs over 60 percent less than traditional marketing tactics, yet generates about three times as many leads. Content marketing is an affordable and effective digital marketing strategy for businesses wanting to maximize their budgets.

• Easily Shareable on Social Media

 Content that’s shareable on social media is a fantastic way to expand your reach and make your brand more recognizable. A strong content marketing strategy that can entertain, engage, and inform can be published on social media with audiences that are more likely to share with their networks, gaining organic exposure.

•  Boosts Conversions

 Relevant and high-quality content has six times the power of traditional marketing for converting leads. Great content is an asset for improving conversions because it provides consumers the information they need to make educated purchasing decisions, and increases brand loyalty over time for repeat sales.

•  Vital for PPC

 Combining content and pay-per-click (PPC) advertising allows brands to capitalize on their digital marketing strategy while waiting for search engines to deliver search results. It’s what makes up the landing pages where ads deposit traffic. Leveraging PPC keyword data can help with SEO in the content-creation process.