![Ecommerce Coffee Retailer](https://www.adtaxi.com/wp-content/uploads/2022/05/ecommerce-coffee.jpg)
Loyalty Rewards App Company
Leveraged Connected TV to Drive New
App Installs
Case Study
![CTV Advertising to drive app installs](https://www.adtaxi.com/wp-content/uploads/2022/05/mobile-ctv-app-installs.png)
The Challenges
- Reduce the eCPA for CTV installs
- Drive more conversions
- Evaluate effectiveness of CTV advertising for app installs
![Ecommerce optimization](https://www.adtaxi.com/wp-content/uploads/2022/05/online-coffee-retailer.png)
The Solutions
- A short eight-day trial campaign to analyze performance, maximize impact, and refine future CTV efforts
- An analytics provider integrated with Adtaxi’s platform to track CTV performance
- Refine targeting by building predictive models
Key Insights
Adtaxi was able to provide valuable breakdowns of CTV performance data, including the top-performing dayparts, data segments, geographic regions, and supply vendors. The client’s data science team was able to use Adtaxi’s granular post-campaign reporting metrics by zip code to detect a significant lift in overall user engagement during the in-flight and immediate post-flight periods compared to the same time period pre-launch.
The Results
![](https://www.adtaxi.com/wp-content/uploads/2021/12/Equalizer.png)
1,442 installs from CTV
![](https://www.adtaxi.com/wp-content/uploads/2021/12/Sending.png)
61% decrease in eCPA for display
![](https://www.adtaxi.com/wp-content/uploads/2021/12/Chart-pie.png)
78% decrease in eCPA for pre-roll
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