Higher Ed Success Story
Diversified CTV Strategy Helps Higher Ed Institution Boost Enrollment and ROAS
Case Study
The Challenges
- Falling short of enrollment goals
- High cost per enrollee
- Leveraging a single platform of CTV, limiting reach and effectiveness
The Solutions
- Performed a thorough audit to evaluate and provide insights on existing CTV strategy
- Diversified media mix to include display retargeting and prospecting to compliment CTV strategy
Key Insights
The inclusion of display retargeting and prospecting to CTV advertising was critical to the success of the campaign, proving strategically stronger to drive enrollment in key markets for a higher ROAS and lower CPE, also providing the higher education institution with insight on why it’s effective to diversify from a one platform CTV strategy.
The Results
30% increase in organic search traffic
2,000% increased ROAS
17.4% increase in direct traffic
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