The Future of Analytics,
Measurement, and Attribution is
Closer Than You Think

The digital marketing world is changing, fast, and if you’re not taking immediate steps today in regard to analytics and measurement, you’re going to quickly fall behind your competitors. Watch this on-demand webinar for expert analysis and strategies to help you prepare for GA4 as well as insight into trends in measurement, tracking, and media-mix modeling for digital marketing conversions.

In this on-demand webinar, you will learn more about: 

• Google’s transition from UA to GA4 and the critical differences in how these technologies will measure your website traffic and other improvements.
• The “cookie-less future” and how ad platforms are working towards strengthening attribution in a world without cookies tracking performance.
• How media-mix modeling is evolving to account for a cookieless and privacy-first ecosystem.