Maximizing DTC Success
Strategic Media Mix Boosts DTC Growth and Marketplace Presence
Case Study
The Challenges
- Building brand awareness and sales outside established marketplaces
- Reducing customer acquisition costs for DTC channel
- Aligning DTC and marketplace marketing strategies and impacts across all channels
The Solutions
- Implementing a blended media mix to mitigate risk and increase visibility
- Diversifying media channels to reduce customer acquisition costs and enhance reach
- Validating DTC paid advertising through the Anarix AMC data tool
Key Insights
NapQueen’s strategic blend of media channels and continuous optimization have led to substantial DTC growth and profitability, offering valuable lessons for marketing executives and brand owners aiming to expand their cross-channel marketing efforts.
The Results
1257% YOY Growth in DTC Revenue
-$936 Reduction in CAC
Anarix AMC tool identified a symbiotic relationship between Amazon and Shopify customers
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