Privacy Policy

This Privacy Policy was last revised on February 4, 2025

This Privacy Policy explains how Adtaxi and its affiliates (“Adtaxi,” “us,” or “we”) collect, use, process, and disclose information about our website visitors, employees and job applicants, and current and prospective clients (“you”) when you visit our website (the “Website”) or use Adtaxi’s services (the “Services”). For certain Services, we may provide you with additional privacy policies and information that supplement this Privacy Policy.

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE COLLECT AND HANDLE INFORMATION ABOUT YOU. BY ACCESSING OUR WEBSITE OR USING OUR SERVICES, YOU ACKNOWLEDGE AND AGREE THAT YOU CONSENT TO THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY AND THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY. THIS PRIVACY POLICY AND YOUR USE OF OUR WEBSITE IS ALSO GOVERNED BY OUR TERMS OF USE.

If you do not agree with this Privacy Policy, do not access or use the Site or our Services or send us any Personal Information, as that term is defined below in Section 1. This Privacy Policy does not apply to the practices of companies that we do not own or control.

This Privacy Policy (“Policy”) is intended to help you understand:

Overview: What This Policy Covers
What Information We Collect About You and How We Collect It
How We Use Personal Information
How We Share Information
How We Use Analytics and Interest-Based Advertising
Third Party Links
How We Protect Your Information
How Personal Information is Stored
Your Privacy Rights and Choices
Transmission of Personal Information Across Borders
Use of the Website and Services by EEA, UK, and Switzerland Residents
Use of the Website and Services by California Residents
Changes to This Policy
Contact Information

1. OVERVIEW: WHAT THIS POLICY COVERS

This Policy sets out how Adtaxi collects, uses, shares, and protects personally identifiable information (“Personal Information”). “Personal Information” is information that could be used to directly or indirectly identify you, either on its own or when combined with other information. This policy covers our use and treatment of Personal Information that we collect about you or that you provide to us when you access or use our Website, inquire about or retain our Services, apply for employment with us, serve as our employee, or communicate with us.

When our clients use our Services, we may collect and process Personal Information as instructed by our clients in our role as a data processor. This Privacy Policy does not apply to Personal Information we process in our role as a data processor or service provider to our clients.

We take this Privacy Policy and the task of protecting your data very seriously. We believe strongly in being open and transparent about our privacy-related policies and practices. If you have questions about this Privacy Policy or about exercising your privacy rights and choices, please let us know at DataPrivacy@adtaxi.com.

This Privacy Policy is a separate document from our Terms of Use, which describes the terms under which you use our Website. This Privacy Policy is incorporated into and governed by our Terms of Use. You can read our Terms of Use here. Your use of our Services may also be governed by other policies or terms, such as an insertion order or other contract we may have with you.

You may have additional rights and choices regarding your Personal Information if you reside in a particular jurisdiction. Please see Section 11 and Section 12 of this Privacy Policy for more information.

2. WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We collect Personal Information about you when you interact with the Website or use our Services. We also may collect certain information from your computer or device each time you visit the Website that is not Personal Information, for example, non-user specific, de-identified, or aggregated data such as information about traffic patterns on our Website. For more information about anonymous, de-identified, or aggregated information we collect when you use the Website, please see Section 2.3 of this Privacy Policy. We may combine information we receive directly from you or your device with information we receive about you from other sources.

2.1 Information that you provide to us voluntarily.
We collect Personal Information when you provide it to us voluntarily. Such Personal Information may be collected, for example, when you submit a comment or question to us using a “contact us” or similar form or feature on our Website, call us or send us an email, sign up for an email newsletter, inquire about and/or retain our Services, or in any other way you submit information to us via the Website or other communication methods. As applicable, we may also collect and use the information you submit through any support or customer portal related to our Website or Services.

Personal Information that you provide to us voluntarily may include, but is not limited to, your name, company name, job title and role, company mailing address, phone number, company email address, and billing information.

If you apply for a job posting, or become an Adtaxi employee, we collect the Personal Information about you that is necessary to process your application or to retain you as an employee, including but not limited to your name, contact information, employment history, education history, and other information included in your resume or application. Providing us with Personal Information is required for employment. If you are a California resident and a current or prospective employee of Adtaxi, please refer to our California Resident Employee Privacy Policy for additional information about your privacy rights and choices that apply to you.

2.2 Information that we obtain from other sources.
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including:

service providers;
affiliates;
business partners;
your employer or other individuals at your company;
your third-party data processors, if you instruct us to engage with the third-party processor in our performance of the Services;
private databases;
social networking sites such as Twitter/X, Facebook, or LinkedIn (“Social Media”), if you interact with us on Social Media; or
publicly available sources.

If you receive an email from us, we use certain tools to capture data related to when you open our message or click on any links or banners it contains. We may combine this with other Personal Information we hold about you.
If you apply for a job with Adtaxi, we may collect Personal Information about you from other sources related to your application for employment, such as previous employers and background check providers.

2.3 Information we collect automatically.

2.3.1 Information we collect from your devices.
We may collect information about your computer, phone, tablet, or other devices that you use to access our Website or communicate with us. Device information may include, but is not limited to, your connection type, settings, operating system, browser type, IP address, general location, URLs of referring/exit pages, or unique device identifiers, including device advertising identifiers. We may also collect information about how you use or interact with our Website, emails, pages viewed, any search terms you have entered on our Web Sites or a referral site, the date and time of your visit, duration of your visit, and other web usage activity and data logged by our web servers. The amount of information we collect from your device may depend on the type and settings of the device or browser you use. Some of this information may be considered Personal Information in some jurisdictions. We may also combine information we obtain from your device with other Personal Information we hold about you.

As described further in our Cookie Policy and below in “Cookies and other information technologies” in Section 2.3.2, we may use third-party analytics providers and technologies, including cookies and similar tools and technologies, to assist in collecting and analyzing information about your device and your interaction with the Website.

We also may store some aggregated metadata from your device. Aggregated metadata is data about data, such as numbers that identify the type of device you have. Metadata mostly helps us figure out how to make content work on different devices.

2.3.2 Cookies and other information technologies.
We may use “cookies” to keep, and sometimes track, information about you. Cookies are small data files that are sent to your browser and stored on your computer hard drive or device when you visit a website.

Cookies improve and personalize your experience on our Website. When you access the Website via the Internet, we and our third-party partners may use cookies and other tracking technologies to provide functionality, monitor your use of our Website, remember your preferences, recognize you across different web sites and devices, and deliver advertising and information that we think may be of interest to you. Some web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Refusing a cookie may negatively impact the display or function of the Website.

We may also use or allow third parties to use pixel tags, clear gifs, web beacons, and similar tracking technologies on our Website to collect information about your use of the Website, including Personal Information, in order to allow third parties to serve you advertising. We also allow third parties to access their own cookies or tracking technologies on your device in order to monitor your activity across sites to deliver retargeted and interest-based advertising. Please refer to our Cookie Policy and Section 5 and Section 9 of this Privacy Policy for more information on our use of cookies and how you can opt-out of or block certain cookies or trackers.

2.4 Children’s Information
Adtaxi does not knowingly collect, solicit, or process any information from anyone under the age of 18 or knowingly allow such persons to use our Services. Use of our Website and Services is only intended for individuals 18 years of age or older. If you are under the age of 18, please do not use our Website or Services.
If you believe that we may have collected any personal information from or about a minor, please contact us immediately at: DataPrivacy@adtaxi.com.

3. HOW WE USE COLLECTED INFORMATION

How we use the information we collect depends in part on which Services you use, how you use them, how you interact with our Website, and any preferences you have communicated to us. We may use information about you for a variety of business and commercial purposes, including:

With your consent, we may use information about you for a specific purpose not listed above. You can always opt not to disclose information to us, but some information may be required to access our Website or use our Services.

to provide our Services to you;
to respond to your inquiries or requests, or provide you with information you requested;
to personalize our interaction with you;
to process or complete your transactions with us;
to inform you of new features, special events, or updates to our Website or Services and to market our
Services to you;
to maintain our Website and tailor our Website to your interests;
to troubleshoot issues with our Website or Services;
to perform analytics and identify trends, usage, and activity patterns to improve our Website and Services;
to consider you for and provide offers of employment;
for security purposes (e.g., authentication or monitoring suspicious or fraudulent activity);
to provide support or to operate and maintain the Services (e.g., resolve technical issues, respond to requests for assistance, or to repair and improve the Services);
to protect our legal rights, interests, and property, and the rights, interests, and property of others;
to prevent, detect, identify, investigate, respond, and protect against potential or actual claims, liabilities, or criminal activity;
in connection with legal claims, regulatory compliance, and audit functions, and disclosures in connection with the acquisition, merger, or sale of a business; and
to notify you about changes to our Website and Services, terms, or this Privacy Policy,

We may also aggregate and de-identify the Personal Information that we collect about you via the Website or Services, so that the aggregated and de-identified information derived from your Personal Information no longer constitutes

Personal Information under applicable laws. To the maximum extent permitted by applicable laws, we may process, share, disclose, and otherwise use any aggregated and/or de-identified information based on your Personal Information in any manner.

4. HOW WE SHARE INFORMATION

We share your Personal Information with third parties under the following circumstances:
Affiliates. We may share your Personal Information with our affiliates, such as our parent company, subsidiaries, joint ventures, or other companies under common control in order to provide the Website and Services to you and for any other purpose described in this Privacy Policy. Adtaxi affiliates are only permitted to use Personal Information as described in this Privacy Policy.

Service Providers. We may share your Personal Information with our service providers who perform functions on our behalf and require access to Personal Information in order to provide their services. Among other things, service providers may help us to administer our Website, provide technical and customer support, process payments, send you email, assist in providing the Services, administer employment benefits, host and maintain our Website, perform data analytics, market our Services, and other business purposes. Before we disclose Personal Information to a service provider, we enter into a contract with the service provider that requires the service provider to only use Personal Information for the purposes for which it was disclosed.

Vendors and Advertising Partners. When you use the Website, we may share your Personal Information, such as your email (in hashed form), IP address, or information about your device, browser, or operating system, with our identity partners/service providers, including but not limited to LiveRamp and Microsoft. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of LiveRamp’s use, please click here (https://optout.liveramp.com/opt_out). Microsoft may collect or receive personal data from you to provide targeted advertising. Microsoft’s privacy policy can be found here for further details (https://privacy.microsoft.com/en-us/privacystatement). Please see Section 5 of this Privacy Policy for more information about how we share Personal Information for interest-based advertising.

Social Networking. The Website may offer you the ability to share your Personal Information through Social Media. The use of such integrated tools enables you to share Personal Information about yourself with other individuals or the public through Social Media, however such activity is not governed by this Policy. For more information about the privacy practices those social networking sites, please visit the privacy policies of the entities that provide these social networking sites.

Government or Legal Authorities. We may disclose information in response to subpoenas, warrants, or court orders, or other legal processes, or to comply with relevant laws.

To protect our rights. We may also share your information to defend against a legal claim or to investigate, prevent, or take action regarding possible illegal activity, suspected fraud, the threatened safety of persons or property, or any violation of our policies.

In connection with a merger or acquisition. We may share your information in connection with any proposed or actual merger, reorganization, transfer of control, a sale of some or all of our assets, or a financing or acquisition of all or a portion of our business by another company.

Other parties, with your consent.

5. HOW WE USE ANALYTICS AND INTEREST-BASED ADVERTISING

5.1 Our Use of Online Analytics.
We may use third-party web analytics services on our Services. These service providers use the sort of technology described in our Cookie Policy and Section 2.3.2 of this Privacy Policy to help us analyze how visitors use our Website by collecting information about your interaction with our Website, including but not limited to your operating system, browser, pages visited on the Website, time spent on web pages, links clicked, and the third-party website from which you arrived. The information (including your IP address) collected by these technologies will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to advertising, as described in Section 5.2 of this Privacy Policy and in our Cookie Policy. To prevent Google Analytics from using your Personal Information for analytics purposes, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

5.2 Our Use of Interest-Based Advertising.
When you use the Website, we may share information about you, such as a hashed version of your email address, your IP address, and information about your device settings with our third-party advertising technology providers to allow them to serve you with advertisements based on predictions about your interests generated from your visit to certain websites. Those third-party advertising technology providers may use that information to assign you a unique ID for the purpose of recognizing you on your devices. We may place this unique ID in our first-party cookie or use a partner that places a third-party cookie and allows it to be used for online and interest-based ad targeting. Your unique ID may be shared by us or on our behalf with third-party advertisers for interest-based ad targeting.

Third party advertising networks may also place cookies, web beacons or pixel tags, or other similar tracking technologies on your computer browser, mobile phone application, or other device to collect information about your use of the Website, including your Personal Information, in order to: (i) inform, optimize, and serve ads based on past visits to our Website and other sites and mobile applications; and (ii) report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Websites. We also allow other third parties to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Website so that interest-based ads may be delivered to you when you are using other websites and mobile applications. We likewise may work with platform providers who serve advertising across devices to allow those providers to recognize a user across multiple devices. This is done, generally, by correlating common attributes (such as IP addresses, other browser or device information, hashed email addresses, or unique ID) across devices, to infer a common identity across multiple channels.

Where a third-party advertiser assigns you a unique ID, we may place this unique ID in our first party cookie or use a partner that places a third-party cookie and allows it to be used for online and interest-based ad targeting. Your unique ID may be shared by us or on our behalf with third party advertisers for interest-based ad targeting.

The third parties that use these technologies may offer you a way to opt-out of interest-based ad targeting, as is described in our Cookie Policy and in Section 9 (What are Your Rights & Choices?) of this Privacy Policy. We do not maintain or control these opt-opt mechanisms, which are provided by non-affiliated third parties. Further, we do not control which third parties choose to participate in these opt-out mechanisms.

You can opt-out of interest-based advertising (also referred to as targeted or cross-contextual advertising, as those terms are defined in applicable privacy laws), by visiting our Do Not Sell/Share My Information page. For additional information about your legal rights regarding our collection and disclosure of your Personal Information, please refer to the following Sections of this Privacy Policy: Section 9 (What Are Your Rights & Choices?), Section 11 (Use of The Services By Users From Outside The United States), and Section 12 (Additional Privacy Rights and Choices of California Residents).

6. THIRD PARTY LINKS

The Website may contain links to third-party websites, resources, advertisers, and other products and services. This Privacy Policy only applies to Adtaxi’s collection, use, and disclosure of your Personal Information, and not to the privacy practices, websites, content, and goods or services of those third parties. We have no control over the policies and practices of third-party web sites or businesses. If you choose to visit the website of a third party linked to or from the Website or take part in any transaction or service relating to a third-party web site or business, you should review all policies, including but not limited to the privacy policy and terms of use, of such business or web site.

7. HOW WE PROTECT YOUR INFORMATION

Adtaxi endeavors to protect the privacy, security, and integrity of your Personal Information from unauthorized access, use, disclosure, destruction, or loss, using what we believe to be appropriate technical, physical, and organizational measures. These security measures may vary based on a variety of factors, including, the sensitivity of the Personal Information about you that we process and maintain, the state of technology, and applicable laws.

Although we take maintaining the security and integrity of your Personal Information extremely seriously, no data transmission or storage is 100% secure. We cannot guarantee complete security of your Personal Information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of the Personal Information we maintain about you at any time. You understand that you assume the risk when transmitting Personal Information to us.

8. HOW YOUR PERSONAL INFORMATION IS STORED

The length of time that we retain your Personal Information depends on our relationship with you. We retain your Personal Information for as long as is necessary to: (1) fulfil the purposes for which we collect it (for example, for as long as is necessary to provide you with the Services that you have requested); and (2) as long as necessary to comply with our legal obligations, comply with financial rules or applicable laws, resolve disputes, enforce our agreements, support business operations, or for backup, archival, or audit purposes. This means that we may retain your Personal Information even after your contract for our Services is terminated. Where we retain information for service improvement and development, we take steps to eliminate information that directly identifies you, and we only use the information to uncover collective insights about the use of our Services, not to specifically analyze personal characteristics about you.

If you have elected to receive marketing emails from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our Services, such as when you last opened an email from us. You can opt-out of receiving marketing emails from us by following the unsubscribe instructions described in the email or by sending a request to DataPrivacy@adtaxi.com.

We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

After the applicable retention period, we will either delete or anonymize your information. If deletion or anonymization is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.

9. YOUR PRIVACY RIGHTS AND CHOICES

Depending on the applicable law in your jurisdiction, you may have rights and choices regarding our use of your Personal Information, including the right to request a copy of your information, to correct your Personal Information, or to request the deletion or restriction of your information. This section describes your rights and explains how to exercise those rights. We will not discriminate against you for exercising any of your rights.
If you are a resident of the European Economic Area, Switzerland, or the United Kingdom, please see Section 11 for additional rights. If you are a California resident, please see Section 12 for additional rights under California law.

9.1 Objection and Opt-Out.
Depending on applicable law, you may have the right to “opt-out” of or object to certain uses of your Personal Information at any point. For example, at the time you are requested to provide Personal Information on this Website, you may have the opportunity to elect to (or not to) have your Personal Information used in certain ways. You may also opt-out of promotional emails by clicking on an opt-out link within the email you received or by sending a request to DataPrivacy@adtaxi.com

9.2 Website and Browser Controls.
9.2.1 Cookie Controls and Settings
As is discussed in Section 2.3.2 and Section 5 of this Privacy Policy and in our Cookie Policy, when you access the Website via an Internet-connected device, we may place or collect “cookies” from your web browser or device, and we and our third party partners may use these cookies for various purposes. Depending on the jurisdiction in which you reside, some of these cookies may constitute your Personal Information under applicable law.

Most web browsers are set to accept cookies by default. However, you can go to the settings menu of your web browser to learn how to delete or reject cookies. Additionally, the Website offers you the capability to choose certain cookie preferences about whether or not your web browser will accept – or instead will block or reject – certain cookies from our Website. To implement your personal cookie preferences for the Website, click on the “Cookie Preferences” link at the bottom of the Website to access the cookie preferences menu.

Once you have opened the cookie preferences menu, you can choose whether your web browser will accept or block/reject certain types of cookies from the Website. Please note that some features of the Website may not function correctly if you opt-out of certain types of cookies.

If you clear or delete cookies on your device or web browser after configuring your cookie preferences menu to block or reject certain cookies, this will result in the deletion of the opt-out or blocking cookie. You will need to configure your cookie preferences again after clearing or deleting cookies. You will also need to reconfigure your preferences for each different browser and/or device you use to access the Website. You may revisit or change your cookie selection at any time by clicking on the “Cookie Preferences” link at the bottom of the Website.

For additional information about cookies, implementing your personalized cookie preferences on the Website, and how we collect and use cookies, please refer to our Cookie Policy.

9.2.2 Global Privacy Control (GPC)
Some web browsers and browser extensions support the Global Privacy Control (“GPC”), which can send a signal to the websites you visit that indicates your choice to opt-out of certain types of uses and disclosures of your Personal Information, including sales of your Personal Information. For users of the Website in certain jurisdictions, when we detect a GPC signal, we will make reasonable efforts to respect your privacy-related choices that are identified by the GPC signal we detected and the GPC setting you implemented, as required by applicable laws. To find out more about implementing GPC on your device, click here.

9.2.3 Do Not Track (DNT)
Some web browsers offer a “Do Not Track” (“DNT”) setting that can send a signal to the websites that you visit, which indicates that you do not wish to be tracked by the websites. However, unlike the GPC signals described above, there is no common understanding of how to interpret such DNT signals as of the effective date of this Privacy Policy. As such, our Website does not respond to web browser DNT signals. However, you may change your privacy preferences at any time to manage, block, or limit the use of cookies or similar technologies using the other controls described in this Section 9.2 and in our Cookie Policy.

9.3 Correcting Your Personal Information.
You may request that we update or correct your Personal Information. You can contact us in relation to such requests at DataPrivacy@adtaxi.com. We may retain a record of the information you requested to have corrected if required for legal or recordkeeping purposes. We reserve the right to reject any request to update or correct Personal Information if we are unable to confirm your identity.

9.4 Deleting Your Personal Information.
You may request that we delete your Personal Information. We may also decide to delete your Personal Information if we believe it is inaccurate, incomplete, or that our continued use or storage of the information is no longer required or prohibited by our obligations to other parties or by applicable law. When we delete Personal Information, it will be removed from active databases but may remain in archives where it is not practical or possible to delete it. Please note that, unless otherwise prohibited by applicable laws, even if you request that we delete your Personal Information, we may need to retain certain of your Personal Information to provide the Services to you, comply with our policies or legal obligations, resolve disputes, enforce agreements, or for our legitimate record-keeping and business purposes. We reserve the right to reject any request to delete Personal Information if we are unable to confirm your identity.

You can delete cookies as described in our Cookie Policy

9.5 Opt-Out of Interest-Based Advertising
In addition to the methods of opting-out of interest-based advertising described in our Cookie Policy and Section 9.2 of this Privacy Policy, you may choose to opt-out of certain interest-based advertising from participating ad networks and other digital advertising providers using the opt-out mechanisms described below:

1. US Based Opt-Outs. For US based opt-outs, you may visit and use:
(a) the Network Advertising Initiative’s (NAI) Consumer Opt-out at www.networkadvertising.org/choices,
(b) the Digital Advertising Alliance’s (DAA) YourAdChoices (US) Consumer Opt-Out at https://youradchoices.com/, and
(c) TrustArc’s Advertising Choices Page at https://preferences-mgr.truste.com/

2. Canadian Based Opt-Outs. For Canadian based opt-outs, you may visit and use the DAA’s YourAdChoices (Canada) opt-out mechanisms at https://youradchoices.ca/choices.

3. European Based Opt-Outs. For European based opt-outs, you may visit and use the opt-out mechanisms at https://www.youronlinechoices.com/

10. TRANSMISSION OF PERSONAL INFORMATION ACROSS BORDERS.

Adtaxi is headquartered in the United States. If you visit the Website or request our Services from outside the United States, your Personal Information will be transferred to, and stored and processed in, the United States, where privacy laws may be less stringent than the laws in your country. By submitting your Personal Information to us, you agree to the transfer, storage, and processing of your information in the United States.
For information specific to transfers of Personal Information out of the European Economic Area, United Kingdom, or Switzerland, please refer to Section 11.1 below.

11. USE OF THE WEBSITE OUTSIDE THE UNITED STATES

11.1 Use of the Website and Services by EEA, UK, and Switzerland Residents
This Section 11.1 only applies to users of our Website or Services who reside in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK).

We are headquartered in the United States, where we store and process information relating to the use of our Website or the Services, including your Personal Information. If you are located outside of the United States, your Personal Information is collected in your country and then transferred to the United States – or another country in which we (or our service providers) operate.

If we transfer your Personal Information outside of the EEA or UK, we implement at least one of the following safeguards:

We transfer your Personal Information to countries that the European Commission or ICO has determined provide an adequate level of data protection.

We take steps to ensure that the recipient of your Personal Information is bound by contractual obligations, including the EU Standard Contractual Clauses (“SCCs”) and UK Transfer Addendum, if applicable, and additional safeguards to protect your Personal Information (you may review the EU SCCs that came into effect in September 2021 here and the UK Transfer Addendum here).

11.1.1 Legal Basis for Processing
In certain jurisdictions, like the EEA and the UK, we may only collect, use, or share Personal Information about you if we have a valid reason (i.e., a “lawful basis”). Our lawful basis for collecting, using, processing, and sharing your Personal Info will depend on the specific context in which we collect it, and will include the following:
(a) You have provided us with consent;
(b) We need your Personal Information in order to perform a contract with you;
(c) Our compliance with a legal obligation;
(d) Our legitimate interests or the legitimate interests of a third party, where those legitimate interests are not overridden by your interests or fundamental rights and freedoms. Legitimate interests include, but are not necessarily limited to, providing our Services; administering and conducting our business; marketing activities; improving our Website and Services; preventing fraud; and securing our Website, Services, and IT systems.

11.1.2 Your EEA, UK, or Switzerland Rights and Choices
If you are a resident of the EU, EEA, UK, or Switzerland, you have certain privacy rights under applicable laws, which include:
(a) Your right to access and copy certain Personal Information that we maintain about you;
(b) Your right to correct or update Personal Information that we maintain about you;
(c) Your right to prevent the processing of your Personal Information for direct marketing purposes (including direct marketing processing based on profiling);
(d) Your right to delete certain Personal Information that we maintain about you;
(e) Your right to transfer the Personal Information that we hold about you to a third-party service provider;
(f) Your right to restrict the way we process and disclose certain of your Personal Information; and
(g) Your right to revoke your consent to the processing of your Personal Information.
In order to make such a request to us, you may contact us at DataPrivacy@adtaxi.com or as set forth in Section 14. So that we may respond to your request, we may need to verify your identity and country of residence and may request additional information from you.

11.1.3 EEA and UK Representatives
Pursuant to Article 27 of the General Data Protection Regulation (GDPR) and similar data protection law requirements, we have appointed a representative to represent Adtaxi in those jurisdictions. You may direct any request or inquiry to our representatives using the contact information here.

11.1.4 Supervisory Authorities
If you are an EEA, UK, or Switzerland resident and you think your rights have been violated, you may make a complaint to the data protection supervisory authority in the country in which you reside or seek a remedy through the local court system. You can locate the contact information for the data protection supervisory authority in your country here, if you are located in the EEA, or here, if you are located in the UK. However, we encourage you to first contact us with any questions or concerns if you feel your rights have been violated so that we may try to resolve the issue.

11.2 Processing in Other Countries
If you reside in a country other than one of those listed in Section 11.1 above, you may be able to exercise one or more of the rights listed above under applicable laws or request a copy of the applicable contractual clauses, if we transfer your Personal Information internationally. Contact us if you wish to make a request.

12. USE OF THE WEBSITE AND SERVICES BY CALIFORNIA RESIDENTS

This Section 12 only applies to users of our Website or Services who reside in California.
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and any regulations to the CCPA or CPRA (collectively, the “California Privacy Laws”), give California residents certain rights and choices about how we collect, use, and disclose their Personal Information. This Section 12 of this Privacy Policy describes these additional rights and choices and provides disclosures required by California Privacy Law about how we collect, use, and disclose California residents’ Personal Information.

12.1 Notice at Collection – Personal Information We Collect from California Residents
In the last twelve (12) months prior to the “Last Updated” date of this Privacy Policy, we have collected the following categories of Personal Information from users of our Website and Services:

Categories of Personal Information We Have Collected	Examples of Personal Information Included in the Category
Identifiers	real name, alias, postal address, shipping address, email address, IP address, account name/number, or telephone number.
California Customer Records information (Cal. Civ. Code § 1798.80(e)).	Name, signature, credit or debit card number, bank account number, or other financial information, address, telephone number, employment history.
Commercial Information	financial account information, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or electronic network activity information	browsing history, search history, information on your interaction with a website, application, or advertisement.
Professional or employment-related information	job history, employer, title, role.

We collect Personal Information directly from California residents, automatically from their devices, or from public or third-party sources. Please see Section 2 of this Privacy Policy for more information on the sources from which we collect Personal Information. We do not collect all categories of Personal Information from all users or from all sources.

12.2 Business or Commercial Purposes for Which We Have Used Your Personal Information
In the past twelve (12) months, we have collected the categories of Personal Information in Section 12.1 above for the business or commercial purposes described in Section 3 of this Privacy Policy.

12.3 Personal Information We Have Disclosed for a Business Purpose
In the past twelve (12) months, we have disclosed the following categories of Personal Information to third parties for a business purpose and the categories of recipients to whom we disclosed the identified categories of Personal Information:

Categories of Personal Information We Have Collected	Categories of Third Parties to Whom We have Disclosed Personal Information for a Business Purpose
Identifiers	Service providers; affiliates; payment processors; advertising networks; security, fraud, and legal compliance partners
California Customer Records information	Service providers; affiliates;
Commercial Information	Affiliates; payment processors
Internet or electronic network activity information	Service providers; affiliates; advertising networks; analytics provider
Professional or employment-related information	Service providers; affiliates;

12.4 Personal Information We Have Sold or Shared
We do not sell your Personal Information for money. However, California Privacy Laws define “sale” and “share” broadly, and certain disclosures of Personal Information to show you advertisements and provide data analytics may be considered a “sale” or “share” under California Privacy Laws. In the past twelve (12) months, we have “sold” or “shared”, as those terms are defined in the California Privacy Laws, the following categories of Personal Information to the categories of third parties set forth in the table below.

Categories of Personal Information	Categories of Third Parties to Whom We Have Sold or Shared Personal Information
Identifiers	advertising networks; advertising partners; list brokering networks
California Customer Records Information	list brokering networks
Internet or electronic network activity information	advertising networks; advertising partners; data analytics providers
Professional or employment-related information	List brokering networks

You can opt-out of Personal Information “sale” or “sharing”, as those terms are defined in the California Privacy Laws, as set forth in Section 12.6 below.

We do not knowingly collect, sell, share, or disclose Personal Information of individuals under 18 years of age.

12.5 Retention of Your Personal Information
We retain each of the categories of Personal Information described in Section 12.1 for as long as is necessary to: (1) fulfill the purposes for which we collect it (for example, for as long as is necessary to provide you with the Services that you have requested); and (2) satisfy any legal, accounting, contractual, record keeping, or reporting requirements that apply to us. Please refer to Section 8 for more details on retention of your Personal Information.

12.6 Your Rights and Choices
California Privacy Laws grant California residents with specific rights regarding their Personal Information, as described below. These rights are not absolute and are subject to certain exemptions. As such, in certain cases, we may deny your requests regarding these rights as permitted by law. To exercise any of these rights, please refer to Section 12.7.

1. Right to Know. You have the right to know the categories of Personal Information we have collected about you, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing (if applicable), the categories of third parties to whom we sell or share Personal Information (if applicable), and the specific pieces of Personal Information we collected about you.

2. Right to Data Portability. If you exercise your right to know the Personal Information that we maintain about you, you have the right to obtain such Personal Information in a format that is (to the extent technically feasible) portable and readily usable, and that allows you to transmit that Personal Information to another entity without impediment, subject to certain exceptions.

3. Right to Delete. You have the right to have us delete Personal Information that we collected about you, subject to certain exceptions.

4. Right to Correct. If we maintain inaccurate Personal Information about you, you have the right to have it corrected.

5. Right to Opt-Out of Sale or Sharing. You have the right to opt-out of the sale or sharing of your Personal Information, as those terms are defined in California Privacy Laws. As stated above, we do not “sell” your Personal Information for money. However, we may disclose your Personal Information to the categories of third parties described in Section 12.4 in a manner that may constitute a “sale” or “sharing” under California Privacy Laws. If you wish to opt-out of the sale or sharing of your Personal Information, click here or follow the instructions regarding changing your cookie settings in Section 9.2.

6. Right to Limit Use and Disclosure of Sensitive Personal Information. We do not collect sensitive Personal Information.

7. Right to Not Receive Discriminatory Treatment. You have the right to not receive discriminatory treatment by us for exercising your rights in this Section 12.6 of this Privacy Policy. We will not discriminate against you for exercising your rights, nor will we retaliate against any of our employees, job applicants, or independent contractors for exercising privacy rights available under the California Privacy Laws.

12.7 How to Exercise Your Rights
Authorized Agent. An authorized agent may make a request described in Section 12.6 on behalf of a California resident. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed in this Privacy Policy. After submitting the request, if the request is not subject to an exemption or exception, we will require additional information to verify: (1) the identity of the individual on whose behalf the request is made, and (2) that the agent is authorized to act on behalf of the California resident.

Methods for submitting requests
• For additional information or to submit a California privacy rights request described in Section 12.6, please fill out this form.
• You may also submit a request by sending us an email to this address: DataPrivacy@adtaxi.com.

Identity verification
To process your request, we will need to verify your identity and confirm your residency. We may request verification of your identity in the form of government identification, verification of data we hold about you, declarations under penalty of perjury, or other information. If we cannot confirm your identity, we will be unable process your request. Please do not send us additional personal information for verification purposes unless we specifically request it.

13. CHANGES TO THIS POLICY

We may amend this policy from time to time to comply with new or updated privacy laws or to reflect a change in our privacy practices. Each time we make material changes to this Privacy Policy, we will update the effective date at the top of this Policy. You can visit this webpage at any time to determine the current version of our Privacy Policy.

You are bound by any changes to the policy when you use the Website and/or Services after such changes have been first posted. If you disagree with any changes to this policy, you must stop using the Website.

14. CONTACT INFORMATION

If you have any questions, comments, or complaints concerning our privacy practices, the ways in which we collect and use your Personal Information, or your rights and choices regarding such use, please contact us at:

MediaNews Group, Inc., dba Adtaxi
Web Site: adtaxi.com
Email: DataPrivacy@adtaxi.com
Postal Address: 5990 Washington Street, Denver, CO 80216, USA
Attn: Legal