We Rock Paid Search

This is a form of advertising where you, as the name suggests, pay for each click on your ad. The ads are displayed in the sponsored links section of search engine results pages.

* Get immediate exposure for your website or product
* Target people who are actively searching for your product
* Pursue new customers who may not have heard of you before and can be drawn in through the ad to discover more about what you offer

Search engine marketing is a more comprehensive term that includes both paid search and organic search. Organic search results are those that come from unpaid efforts, such as optimizing your website for the search engines and building links to your site.

So, what perks can you expect from a managed SEM service provider?

Cost-Effective: Get more out of your marketing budget and have more control over the dollar amount with managed SEM. Because you’re only paying when someone clicks on your ad, you know this will be a great investment in the people most interested in your product or service.

Potential Fast Results: Supplement your organic strategy with SEM, which can help generate quick traffic and qualified leads as your content marketing efforts ramp up.

Increased CTR: Paid SEM campaigns are more likely to generate a high click-through-rate than other types of display or digital advertising.

Build Brand Awareness: Be the first listing your target audience sees in the SERPs with paid search. With this level of exposure, you’ll boost your CTR and leave a lasting impression on users.

The cost of SEM services will vary depending on the size and complexity of your campaign, as well as the provider you choose. However, it is generally much less expensive than traditional advertising methods such as print ads and billboards.

When you invest in managed search engine marketing services, you can rely on paid search experts to do all the work for you. They will develop a customized campaign based on your specific needs and goals, track the results and make adjustments as necessary to ensure that you are getting the most out of your investment.

Professional services will generally include all of the following:

• Comprehensive website analysis
• Strategy development and recommendations for improving your search engine rankings
• Paid search management, including creating and managing ad campaigns, adjusting bids, tracking results, etc.
• Campaign reporting and analysis

For a business to successfully compete in today's market, it is no longer enough to simply have a website. As more and more people search online for products and services, it has become an absolute necessity for businesses to have a strong online presence. Even local brick-and-mortar stores are utilizing paid search to gain visibility in their city or town.

For a paid search campaign to enjoy a high ranking in the SERPs, it must have a high-quality score. Google considers several factors when it calculates your ad quality score, including:

• The click-through rate (CTR) of your ads and keywords
• Your account history with Google
• Your website's reputation and history with Google

To manage a paid search campaign effectively, it is important to have a dedicated team that understands all the intricacies of Google Ads and Microsoft Advertising (aka Bing Ads). The team should be responsible for all aspects of the campaign, including creating and managing ad campaigns, adjusting bids, tracking results, etc.

Microsoft Advertising and Google Ads are two of the most popular platforms for paid advertising, but how do they compare? And how can you determine which one is best for your business’s marketing efforts? While Google Ads is undoubtedly the leader of PPC, over the last six years, more and more advertisers have been investing in Microsoft Advertising.

* Advertising on Bing means advertising on partner sites like Yahoo, MSN, and AOL, filling a valuable gap in Google Ads campaigns.
* You’ll have lower search volume than Google but also less competition, making it easier to perform well for high-value keywords.
* Fewer advertisers means a significantly lower CPC (cost-per-click) than those on Google Ads.
* Ads in Bing results appear at the top more frequently, helping your audience find your brand more easily.

* Despite the cost-effectiveness, you’re still missing out on a large chunk of your online audience compared to Google.
* Businesses with an international market will also have less reach, as Microsoft Advertising is mainly used in the U.S.
* The interface is more complex and lacks the flexibility found in Google Ads, which may turn users away.
* There are fewer choices for automated bidding, and new features lag behind Google by quite a bit.
* Microsoft Advertising has more limitations for ad copy (descriptions max out at 80 characters as opposed to Google’s 90, for example).
* Customer support is less accessible on Microsoft Advertising.

* Google Ads’ audience size is unbeatable. With both Search and Display networks, they represent over two million websites and reach 90% of online users.
* While Microsoft Advertising has an easier time with specific, targeted demographics, Google Ads has improved audience targeting capabilities so you can get the right users directed towards your campaign.
* The higher price tag for Google Ads is worth it in the sense that you’re getting much higher conversion rates, which turn into more qualified leads.
* On top of their huge reach, they offer even more tools for successful search campaigns, including keyword analysis and data insights.

* If you have a small advertising budget, Google Ads may not be as accessible. High demand and tons of competition often means a huge investment in your ad campaign. And you still may not get the results you’re looking for.
* What’s more, once your budget runs out, your ads will also shut down.
* There are tons of Google users, but the gap in other search engine users is not insignificant.
* Google Ads regulations tend to be stricter than Microsoft Advertising, so this can be troublesome for those hoping to advertise things like alcohol, gambling, politics, or adult content.

As a certified Premier Partner of both Google and Microsoft, Adtaxi is officially recognized as an expert in Google Ads and Microsoft Advertising campaigns. This means that we’re able to maximize your online marketing efforts and beat the competition with access to certifications, insights, and other resources.

When you hire a Premier Partner, you’re receiving paid media based on actionable data and effective strategies for your chosen platforms. From keyword research to A/B testing to detailed reports, Adtaxi can provide you with actionable insights for generating conversions and maximizing ROI.

We also have direct access to Google and Microsoft support teams and dedicated account managers, allowing us to help resolve issues more quickly and save you precious time and money.